SPAR Women’s Challenge



Platforms

Publicity

Messaging Strategy

Content Marketing

Events Advertising & Media Buying

Media Management

Event Coordination

Challenge

Co-ordinating a media launch and securing more coverage for an annual event, year on year.  

The Oxigen Solutions

The annual SPAR Women’s Challenge Pretoria VIP & Media launch event is the kick off to all race activities including the opening of race entries, the unveiling of the theme for the year, the announcement of the race beneficiaries and the welcoming of new sponsors. It is also Day 1 of the PR campaign.  

For the past 5 years, Oxigen has ensured the seamless coordination of the guest list, management of attending media, running on stage production, booking performers and handling media interviews.  

Oxigen is responsible for ensuring that the race is featured in numerous local and regional print publications and regional outlets several times per week during the months leading up to the race.  

In addition to this the team secures print and broadcast interviews for the race brand ambassadors, coordinates photo shoots, assists in the production of the official race magazine and liaises with the race’s official media partners. 

In 2018 our team was able to secure an AVE value of R44.6 million for the SPAR Women’s Challenge Pretoria.